Data Protection

Unless otherwise stated below, the provision of your personal data is neither legally nor contractually required, nor necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide it will have no consequences. This only applies as long as no other information is provided in the subsequent processing operations. “Personal data” means any information relating to an identified or identifiable natural person.

Server Log Files

You can visit our website without providing any personal information. Each time you access our website, usage data is transmitted to us or our web host/IT service provider by your internet browser and stored in log data (so-called server log files). This stored data includes, for example, the name of the accessed page, the date and time of access, the IP address, the amount of data transferred, and the requesting provider. The processing is based on Article 6(1)(f) of the GDPR from our overriding legitimate interest in ensuring the trouble-free operation of our website and improving our offer.

Customer Account / Orders/Customer Account

When you open a customer account, we collect your personal data to the extent specified there. The data processing is intended to improve your shopping experience and simplify order processing. The processing is carried out based on Article 6(1)(a) of the GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out based on the consent until the revocation. Your customer account will then be deleted.

Collection, Processing, and Sharing of Personal Data for Orders

When you place an order, we collect and process your personal data only to the extent necessary to fulfill and process your order and to handle your inquiries. Providing the data is necessary for the conclusion of the contract. Failure to provide the data will result in no contract being concluded. The processing is based on Article 6(1)(b) of the GDPR and is necessary for the performance of a contract with you. Your data will be shared, for example, with the shipping companies and dropshipping providers you have chosen, payment service providers, service providers for order processing, and IT service providers. In all cases, we strictly adhere to the legal requirements. The scope of data transmission is limited to a minimum.

Contact / Reviews / Newsletter

Collection and Processing When Using the Contact Form

When you use the contact form, we collect your personal data (name, email address, message text) only to the extent you provide. The data processing is intended to establish contact. By sending your message, you consent to the processing of the transmitted data. The processing is based on Article 6(1)(a) of the GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out based on the consent until the revocation. We use your email address only to process your request. Your data will then be deleted unless you have consented to further processing and use.

Data Collection When Posting a Comment

When you comment on an article or a post, we collect your personal data (name, email address, comment text) only to the extent you provide. The processing is intended to enable commenting and display comments. By submitting the comment, you consent to the processing of the transmitted data. The processing is based on Article 6(1)(a) of the GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out based on the consent until the revocation. Your personal data will then be deleted.

When your comment is published, only the name you provide will be published.

Additionally, your IP address will be stored when you submit the comment to prevent misuse of the comment function and to ensure the security of our information technology systems. By submitting the comment, you consent to the processing of the transmitted data. The processing is based on Article 6(1)(a) of the GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out based on the consent until the revocation. Your IP address will then be deleted.

Use of Email Address for Sending Newsletters

We use your email address independently of the contract processing exclusively for our own advertising purposes for sending newsletters, provided you have expressly consented to this. The processing is based on Article 6(1)(a) of the GDPR with your consent. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on the consent until the revocation. You can unsubscribe from the newsletter at any time using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the distribution list.

Your data will be passed on to a service provider for email marketing as part of order processing. No further transfer to third parties takes place.

Your data will be transferred to a third country for which an adequacy decision by the European Commission is available.

Use of Email Address for Direct Advertising

We use your email address, which we have received in connection with the sale of a product or service, for the electronic transmission of advertising for our own goods or services that are similar to those you have already purchased from us, unless you have objected to this use. Providing the email address is necessary for the conclusion of the contract. Failure to provide it will result in no contract being concluded. The processing is based on Article 6(1)(f) of the GDPR from our overriding legitimate interest in direct advertising. You can object to this use of your email address at any time by notifying us. The contact details for exercising the objection can be found in the imprint. You can also use the link provided in the advertising email. There are no other costs than the transmission costs according to the basic tariffs.

Shipping Service Provider / Merchandise Management

Forwarding of Email Address to Shipping Companies for Information on Shipping Status

We pass on your email address to the transport company as part of the contract processing, provided you have expressly agreed to this in the ordering process. The forwarding serves the purpose of informing you by email about the shipping status. The processing is based on Article 6(1)(a) of the GDPR with your consent. You can revoke your consent at any time by notifying us or the transport company, without affecting the lawfulness of the processing carried out based on the consent until the revocation.

Use of PayPal Express

We use the PayPal Express payment service provided by PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; “PayPal”) on our website. The data processing serves the purpose of offering you the payment method via PayPal Express. To integrate this payment service, it is necessary for PayPal to collect, store, and analyze data (e.g., IP address, device type, operating system, browser type, location of your device) when you access the website. Cookies may also be used for this purpose. These cookies enable the recognition of your browser.

This data processing, particularly the setting of cookies, is based on Article 6(1)(f) of the GDPR from our overriding legitimate interest in offering various payment methods in a customer-oriented manner. You have the right to object to this processing of your personal data at any time for reasons arising from your particular situation, based on Article 6(1)(f) of the GDPR.

By selecting and using PayPal Express, the data required for payment processing will be transmitted to PayPal to fulfill the contract with you using the chosen payment method. This processing is based on Article 6(1)(b) of the GDPR. For more information on data processing when using the PayPal Express payment service, please refer to the associated privacy policy here.

Cookies

Our website uses cookies. Cookies are small text files that are stored in the internet browser or by the internet browser on the user’s computer system. When a user visits a website, a cookie may be stored on the user’s operating system. This cookie contains a characteristic string that allows the browser to be uniquely identified when the website is accessed again.

Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting appropriate technical settings in your internet browser, you can be notified before cookies are set and decide individually whether to accept them, as well as prevent the storage of cookies and the transmission of the data they contain. Already stored cookies can be deleted at any time. However, we would like to point out that you may not be able to use all the functions of this website to their full extent if you do so.

Technically Necessary Cookies

Unless otherwise stated in this privacy policy, we only use these technically necessary cookies to make our offer more user-friendly, effective, and secure. Furthermore, cookies enable our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized even after a page change.

The processing is based on Article 6(1)(f) of the GDPR from our overriding legitimate interest in ensuring the optimal functionality of the website as well as a user-friendly and effective design of our offer. You have the right to object to this processing of your personal data at any time for reasons arising from your particular situation, based on Article 6(1)(f) of the GDPR.

Analysis / Advertising

Use of Google Analytics

We use the web analytics service Google Analytics provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website. If you are habitually resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller responsible for your data. Google Ireland Limited is therefore the affiliated company of Google responsible for processing your data and complying with applicable data protection laws.

The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, compile reports on website activity, and provide other services related to website and internet usage to the website operator. The following information may be collected: IP address, date and time of page view, click path, information about the browser and device you use, pages visited, referrer URL (the website from which you accessed our website), location data, and purchase activities. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.

Google Analytics uses technologies such as cookies, web storage in the browser, and tracking pixels that enable the analysis of your use of the website. The information generated about your use of this website is usually transmitted to a Google server in the USA and stored there. IP anonymization is activated on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

Google has certified itself under the US-EU Privacy Shield and is thus committed to complying with European data protection guidelines.

The data processing, particularly the setting of cookies, is based on Article 6(1)(f) of the GDPR from our overriding legitimate interest in the needs-based and targeted design of the website. You have the right to object to this processing of your personal data at any time for reasons arising from your particular situation, based on Article 6(1)(f) of the GDPR.

You can prevent the collection of data generated by Google Analytics and related to your use of the website (including your IP address) by Google as well as the processing of this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de

To prevent data collection and storage by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent the future collection of your data when visiting this website. You must perform the opt-out on all systems and devices used for it to be fully effective. If you delete the opt-out cookie, requests will be sent to Google again. If you click here, the opt-out cookie will be set: Disable Google Analytics).

For more information on terms of use and data protection, please visit https://www.google.com/analytics/terms/de.html and https://www.google.de/intl/de/policies/ as well as https://policies.google.com/technologies/cookies?hl=de.

Use of Facebook Pixel

We use the remarketing function “Custom Audiences” of Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA; “Facebook”) on our website. The application serves the purpose of targeting visitors to the website with interest-based advertising on the social network Facebook. For this purpose, the Facebook remarketing tag has been implemented on the website. This tag establishes a direct connection to the Facebook servers when you visit the website. This informs the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the social network Facebook, you will then be shown personalized, interest-based Facebook ads. Your data may be transmitted to the USA. Facebook has certified itself under the US-EU Privacy Shield and is thus committed to complying with European data protection guidelines.

The data processing, particularly the setting of cookies, is based on Article 6(1)(f) of the GDPR from our overriding legitimate interest in targeting website visitors with interest-based advertising. You have the right to object to this processing of your personal data at any time for reasons arising from your particular situation, based on Article 6(1)(f) of the GDPR. You can deactivate the remarketing function “Custom Audiences” here. For more information on data collection and use by Facebook, your rights in this regard, and ways to protect your privacy, please refer to Facebook’s privacy policy at https://www.facebook.com/about/privacy/.

Use of Google Ads Conversion Tracking

We use the online advertising program “Google Ads” and conversion tracking (visitor action evaluation) as part of this on our website. Google Conversion Tracking is an analysis service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). If you are habitually resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller responsible for your data. Google Ireland Limited is therefore the affiliated company of Google responsible for processing your data and complying with applicable data protection laws.

When you click on an ad placed by Google, a cookie for conversion tracking is stored on your computer. These cookies have a limited validity, do not contain any personal data, and are therefore not used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. Therefore, there is no possibility that cookies can be tracked across the websites of Ads customers.

The information obtained using the conversion cookie is used to create conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can personally identify users.

Your data may be transmitted to the USA. Google has certified itself under the US-EU Privacy Shield and is thus committed to complying with European data protection guidelines.